Creativity
for what matters

insight | strategy | communications

it ain't

work to us

In every project we ensure that eyes, brain, and heart are connected, inspired, and engaged. Finding meaningful pathways to the world for our clients is the challenge we treasure the most. 

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A leap of faith

We challenged the paradigm that mutual funds are not an investment option for most Colombians by creating a fresh digital campaign for Asofiduciarias, the banks’ fiduciaries trade association, that focused on people’s life goals and dreams. 

Imagining the cities we build

We created the narrative and creative campaign for the United Nations Habitat National Urban Forum 5 which focused on the need for a collective imaginary to build the cities of the future.

Banking for fashion

We developed the narrative and brand strategy for Bancamoda, a new way of doing banking for the textile and fashion industry that is becoming the latest fad in fintech.

A boot camp for the bold

We created the communications strategy for Crecer Camp, an original, two-day immersive experience where the 2,000 most daring business owners and executives in Colombia were inspired and challenged to define the future growth of their companies.

12 Countries. One Vision.

We thoroughly assessed how one of Latin America’s largest companies engages with its 270,000 employees and developed an integrated internal communications strategy that enabled appropriation of the company’s vision.

The citizen gene

The Colombian Minister of Education challenged us to develop a creative campaign that could activate every child, family, and community around a common mindset of peaceful coexistence.

Human solutions to human problems

We developed a multi-platform (TV, Radio, Digital) creative campaign for CONADIC, Mexico’s National Commission on Addictions, in order to position its human-centered services with parents and teenagers in every region.

Change unleashed

For three years in a row, we helped design the concept and brand strategy for one of Latin America’s most imaginative festivals, unleashing unlimited possibilities to transform Colombia through entrepreneurship, science, education and innovation.

Birth of a conversation

We designed a conference to expose 26 countries in Latin America and the Caribbean to the best and most successful experiences and strategies globally on maternal and perinatal health  to get them excited about implementing them.

We create what we are

We developed an aspirational narrative for 125 year-old FEMSA that served to honor its tradition, strengthen its reputation in 12 countries and unify its 6 business units around a common future.

Science for life

We re-imagined the naming and brand architecture for Inbiotech, one Latin America’s most innovative biotechnology companies. Their biodiversity-based products are breaking paradigms in the dermocosmetics industry.

Protecting the essential

We developed a creative campaign for Colombia’s equivalent to the U.S. Food and Drug Administration focusing on the numerous scientists, technicians, and officials who quietly protect Colombian consumers every single day.

A leap of faith

We challenged the paradigm that mutual funds are not an investment option for most Colombians by creating a fresh digital campaign for Asofiduciarias, the banks’ fiduciaries trade association, that focused on people’s life goals and dreams. 

Imagining the cities we build

We created the narrative and creative campaign for the United Nations Habitat National Urban Forum 5 which focused on the need for a collective imaginary to build the cities of the future.

Banking for fashion

We developed the narrative and brand strategy for Bancamoda, a new way of doing banking for the textile and fashion industry that is becoming the latest fad in fintech.

A boot camp for the bold

We created the communications strategy for Crecer Camp, an original, two-day immersive experience where the 2,000 most daring business owners and executives in Colombia were inspired and challenged to define the future growth of their companies.

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12 Countries. One Vision.

We thoroughly assessed how one of Latin America’s largest companies engages with its 270,000 employees and developed an integrated internal communications strategy that enabled appropriation of the company’s vision.

The citizen gene

The Colombian Minister of Education challenged us to develop a creative campaign that could activate every child, family, and community around a common mindset of peaceful coexistence.

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Human solutions to human problems

We developed a multi-platform (TV, Radio, Digital) creative campaign for CONADIC, Mexico’s National Commission on Addictions, in order to position its human-centered services with parents and teenagers in every region.

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Change unleashed

For three years in a row, we helped design the concept and brand strategy for one of Latin America’s most imaginative festivals, unleashing unlimited possibilities to transform Colombia through entrepreneurship, science, education and innovation.

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Birth of a conversation

We designed a conference to expose 26 countries in Latin America and the Caribbean to the best and most successful experiences and strategies globally on maternal and perinatal health  to get them excited about implementing them.

We create what we are

We developed an aspirational narrative for 125 year-old FEMSA that served to honor its tradition, strengthen its reputation in 12 countries and unify its 6 business units around a common future.

Science for life

We re-imagined the naming and brand architecture for Inbiotech, one Latin America’s most innovative biotechnology companies. Their biodiversity-based products are breaking paradigms in the dermocosmetics industry.

Protecting the essential

We developed a creative campaign for Colombia’s equivalent to the U.S. Food and Drug Administration focusing on the numerous scientists, technicians, and officials who quietly protect Colombian consumers every single day.

Disrupting health inequalities

We developed a co-creation methodology and facilitated a strategic conversation with leaders from Latin America and the Caribbean that resulted in real commitments to reduce inequalities in sexual and reproductive health in the region.

Learning is a healthy experience

We designed a unique learning methodology and facilitated activities focused on sharing experiences between eight Central American nations and their donors for one of the most innovative programs to reduce health inequalities.

what we deliver

unique insights
Global benchmarking
Ethnographic interviews
Business and market analysis
Micronarratives
Customer journeys
Focus groups
Strategic digital analysis
meaningful ideas
Analytical frameworks
Creative concepts
Narrative and storytelling
Positioning strategies
Creative campaign planning
Visuals and artistry
Branding
Data visualization
Events and experiences
User journeys
impact-driven creative execution
Audiovisual and digital productions
Campaign implementation
Creative workshops
Narrative and storytelling trainings
Event creative direction
Impact reports

talent

cocktail

We are bilingual, multicultural, philosophers, designers, anthropologist, political scientists, MBAs, screenwriters, journalist, and generally, hyperactive.

  • Laura Adiwasito

  • Mauricio Bejarano

  • Jorge Rojas

  • Sergio Clavijo

  • Gorka Basaguren

  • Paula Pinzón

  • Mauricio Noguera

  • Johan Sierra

  • Diana Alvarado

  • Katherine Rodríguez

  • Christian Ureta

  • Miguel Ángel Díaz

  • Laura Camila Oviedo

  • Olivia Sauzey

  • Camilo Garzón

clients

who have trusted us

We have enduring love affairs with our clients and partners. Thanks is not enough.

Calle 80 # 8 - 14 Oficina 102

Bogotá · Colombia

+57 (1) 347 0811

 

1875 Connecticut Ave NW

WeWork Dupont Circle

Washington, DC 20009

 

 

heyyou@outoftheblu.co

find us